Partnership Guidelines

Grosventre Falls Glacier National Park, Montana
Jeff Fox
Our corporate marketing partners help us reach new audiences with important conservation messages, while raising funds to help protect wilderness.

The Wilderness Society welcomes the opportunity to develop corporate marketing partnerships.

We look for partners with:

  • A solid history and strong brand image
  • A desire to make a significant, clearly defined contribution to their customers
  • Compatible environmental values and sound environmental practices
  • Products or services that offer a natural affinity to an environmental partnership

Partnership guidelines

The below guidelines will help you determine if a marketing program with The Wilderness Society will help meet your business objectives.

Qualifications

A minimum of one year in business is preferred.

Marketing overview

For all marketing programs, The Wilderness Society requests that partners provide consumers with conservation information and a way to contact The Wilderness Society for further information.

To help raise awareness for conservation, we ask our partners to publish our URL, www.wilderness.org, and associated messaging on all promotional materials, press releases and other outreach materials.

The Wilderness Society owns the registration for The Wilderness Society name and logo. These are are licensed marks.

Permission is required for use of either of these licensed marks. In order to obtain permission to use these licensed marks, a company must enter into a written contract with The Wilderness Society that outlines how the company will use the licensed marks. Until The Wilderness Society receives a fully executed contract, use of The Wilderness Society name and/or logo is strictly prohibited.

Products

If you wish to contribute a percentage of proceeds from the sale of a product, you must provide a sample to The Wilderness Society for review. We accept drawings and/or photos in cases where the product is still in development.

Your organization also may be required to register in certain states as a "commercial co-venturer." In its simplest terms, a commercial co-venture is a relationship where an organization promotes a product or service and represents to the public that a portion of the proceeds will benefit a cause.

Although The Wilderness Society cannot give legal advice to organizations that conduct programs or promotions with us, we do advise them to seek legal counsel to ensure that they comply with these registration requirements.

Accountability

The Wilderness Society operates under the Better Business Bureau guidelines for charitable giving. These guidelines require clear disclosure to the consumer.

In compliance with these guidelines, The Wilderness Society requires clear, unambiguous and full disclosure regarding the benefit to the organization on all packaging, advertising or promotional materials when funds are raised through a consumer purchase, action or promotion. Your company/organization must be willing to comply with this requirement.

Example: 
The Wilderness Society receives $1 from each sale of [a specific product], with a minimum guarantee of $200,000 through June 1, 2009.

See also:

Our accountability

Inquiries

Interested in exploring a relationship with The Wilderness Society?

Please contact:

Jennifer Stephens
Phone: 206-624-6430 ext 224
E-mail: jennifer_stephens@tws.org

Please provide a company media or press kit and any other collateral, brochures or reports about your organization, programs or promotions that will assist us in evaluating a potential partnership.