Betty White with Forest Service Representatives
With lead stars Zac Efron and Taylor Swift, you might think that the Lorax is just for kids. But The Wilderness Society supporter Betty White also lends her voice to Grammy Norma, continuing her commitment to conservation for future generations.
“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.”
These are the worlds the Once-Ler, one of the main characters from Universal Pictures new movie, The Lorax. Based upon Dr. Seuss’ classic book of the same name, the movie follows a young boy, Ted, as he sets out from his artificial town to find a real living tree. Ted eventually meets the Once-Ler, a recluse who tells how he met the Lorax, the guardian of the forest, and how the magnificent Truffula trees were all chopped down.
Produced in part with the US Forest Service’s Discover the Forest campaign, the film simply explains the environmental conservation using bright colors and vibrant images. The Truffula forests are alive with birds, fish, swans, and bears. By contrast, the wastelands where the Truffula trees once stood are stark, barren landscapes. The Lorax uses these to show how one person, no matter how small, can have in order to make a difference for our environment.
The Lorax, in movie form and the original book, carries a message for for children and their parents alike. It inspires hope in the future and in doing so shows us that it’s up to us, and our children, to protect the earth we live on.
As the Once-ler says, “Truffula trees are what everyone needs…Plant a new tree, treat it with care. Give it clean water. And feed it fresh air.”