My one-man boycott of Exxon
March 24, 2009 By Christopher Lancette

A partially oiled sea lion after the Exxon Valdez oil spill. Courtesy Exxon Valdez Oil Spill Trustee Council.
I didn’t know squat about environmental issues when an oil tanker captain crashed the Exxon Valdez in Prince William Sound, Alaska 20 years ago. I was in college at the University of Georgia at the time and the seminal moments of my life then were determined by the quality of the dates I got and by the points I scored in our daily intramural basketball games.
The spill in Alaska, though, struck me as a moral affront: I might not ever see Alaska but my heart sank every time I viewed TV coverage of innocent animals there covered in oil. I put the blame squarely on Exxon’s shoulders for allowing the tragedy to happen. I also made myself a promise: I would not buy gasoline from Exxon for as long as I lived. It was a one-man boycott I hoped others would follow.
One man protesting against a goliath may have seemed fruitless but I firmly believed in one of the many lessons I had learned from one of my heroes — Hawkeye Pierce, the great surgeon from M*A*S*H. After getting laughed at by an immoral man who chastised him for his inability to change the world, Hawkeye said he couldn’t concern himself with that. He could, however, make sure he did his part to change his little corner of it.
As a Southerner, I also knew the power of economic boycotts...the statements that can be made and laws changed by treating every dollar I spend as if they were votes for the recipients. Sure enough, I did not spend one penny at Exxon that year or the year after.
In 1992, fate took me to live in Alaska for five months. I didn’t make it to Prince William Sound but my time there changed my life. I was simply awed by so many sights. I watched bald eagles soar 20 feet over my head as I sat on a cliff watching the sun refuse to go down. I encountered a family of moose on a bike path and was floored by their size and their awkward beauty. I stood at the confluence of a pair of streams, one leg submerged in crystal clear water, the other invisible beneath glacial blue silt.
When darkness did come, friends woke me up so I could step out into the snow and see turquoise green lights skipping across the sky. Wow.
My experiences in the last frontier stiffened my resolve to only use Exxon’s competitors. That meant miniscule sacrifices such as driving further to get to a gas station or using one on a side of the road that made exiting much more difficult. I felt that was the least I could do.
Twenty years have gone by and I still have not purchased a single gallon of gas from Exxon. I wish others would take up the cause even now but, like Hawkeye, I can’t lose sleep over the actions not taken by people across the globe. I’ve got plenty to work on here on M Street in Washington D.C., doing my part each day to help The Wilderness Society protect wilderness and inspire Americans to care for our wild places.
photo: A partially oiled sea lion after the Exxon Valdez oil spill. Courtesy Exxon Valdez Oil Spill Trustee Council.
Christopher Lancette joined the Wilderness Society as Communications Director in 2007 after running his own Atlanta-based PR firm that specialized in serving the nonprofit sector and departed in 2011. His portfolio included forests, wildfire... More about Christopher Lancette

Legacy Comments
History Repeats Itself
Chris is truly inspiring. The current oil disaster in the Gulf of Mexico involving the Deepwater Horizon drilling rig brought me to this sight as I searched for statistics regarding the financial impact of boybotting felt by Exxon after the Valdez accident. I boycotted Exxon for a few years after 1989 but eventually began to buy gas from them again. Now I am boycotting BP, and this time I plan to do so forever. I will impact my corner of the world. In fact, I will be buying a new car in the next year or two and hybrid/electric cars are at the top of my shopping list.
Chris' beautifully lyrical
Chris' beautifully lyrical writing make me feel like I have been to Alaska too. "Awkwardly beautiful "moose? A sun that "refuses" to set? Breathtaking images that, as a writer, make me feel very, very jealous. :)
It's a shame that seemingly
It's a shame that seemingly in most cases people only learn to prevent an abomination from happening after it has already occurred, and sometimes even then they don't learn. I agree one hundred percent with your boycott of Exxon. I wasn't born until December of the same year the spill occured, and although I've never bought from Exxon simply because there are none where I drive, your comments have convinced me to avoid Exxon gas pumps altogether. We have the means to protect or erase the wildlife with which we share this planet and with that power comes a solemn responsibility. Exxon failed to live up to it, and yet their business flourishes as if nothing happened twenty years ago.
Dear Christopher, my name is
Dear Christopher, my name is AnnMarie, and I am so glad to read your posting about your one-man boycott of Exxon. I have to let you know you are not alone. I have been boycotting Exxon every way I can since the spill. It helped that I never really cared for their gasoline anyway, but after the incident I simply despise everything about the company, and it's executives.
I have spoken to many friends and family members over the years, and they have made the decision to boycott Exxon also. So even though it seemed like only a small team, after reading your posting, I feel encouraged to think that more folks have been doing this also.
Besides the many petitions I've signed to make Exxon accountable, and pay for the cleanup, after all these years they still haven't.
So I will continue to inform folks, and hopefully many more boycott the company that makes record profits during one of the worst recessions of our time, and continues to pollute our planet.
Never forget Exxon, The Valdez, et al...
Visions of the filth spewing Exxon Valdez, the poisonous widespread ocean slick, a skulking captain and evasive corporate representatives will forever haunt me. I also hold vivid memories of heroic individual efforts to save oil blackened wildlife and scrub clean beach rocks.
Thanks Christopher for remembering and for reminding that Exxon, et al which continue to deplete, damage and darken our planet, do not deserve patronage nor investment.
One man boycott of Exxon
I definitely remember the Exxon Valdez incident, as I was in my late twenties when it occurred. No one of my generation will ever forget. I have been to Alaska ( I prefer the tropics...:-), but thanks to Mr. Lancette's shared memories I can now picture it clearly. Its a picture I hope will never fade because of the selfishness of others. Thanks for keeping this issue timely.
I don't remember this oil
I don't remember this oil spill as I was only a toddler when it happened, however, I've never bought gasoline from Exxon for various reasons. The main reason is that they continue to pump oil from out of the country. Shell is in the same basket, and despite one being less than half a mile from my home, I drive about 5 miles out of my way to fill up at the closest BP or Hess. I am disgusted when people decide to pull into an Exxon with me in the car. I try to educate people, but no one wants to listen when it's more convenient not to.
I agree completely. I am
I agree completely. I am another one that boycotts EXXON. It's really sad that people, especially Americans, tend to ignore what doesn't affect them.
Good call
You're absolutely right about the power of one event to reshape the country's, and perhaps the world's, opinion on an entire industry. Until that tanker ran aground, Alaska was a cold state, too far away to matter. Exxon was a gas pump. But when those images of oil-soaked birds and bloated fish hit American TVs, something changed: oil came from somewhere; its transport created certain hazards; we humans held the power to decimate entire ecosystem. And maybe, just maybe, Americans realized, we could start to do something about it. Certainly, the environmental movement existed before the Valdez wrecked in Prince William Sound, but the spill brought new meaning and urgency to green groups' concerns. Thanks for taking time to acknowledge that moment today. It deserved note both for its tragedy and its promise.
Alaska-Exxon Article
Great article! We must keep in mind that thanks to a LOT of people that have decided to do their one-person boycotts and one-person protests, the world has increasingly become aware of the environment and the importance of preserving it. Whereas 20 years ago you may have been considered almost a bit bizarre, you are now the mainstream. Internet tools like Facebook which we didn't have before help us today in spreading the word and help David fight Goliath.
I say boycott Exxon for what
I say boycott Exxon for what they did in Alaska, boycott Citgo for being in bed with Chavez, and boycott the rest becuase they perpetuate the second-class ciitzen status of women in most of the Middle East... In other words, let's just boycott them all get off the oil dependancy! Reemberto
Great first step...
Boycotting Exxon is a great first step, and you're actually not alone - I've been boycotting them for 20 years as well. But critters are still getting oiled all the time - from tanker spills, offshore rig spills, refinery spills, and now, from the horrendous oil sands fields of Canada. And my heart still breaks every time I see a photo of one of the birds or other animals that stumbled innocently into this manmade muck.
So for 20 years I've also been working at reducing the amount of oil I have to buy from any oil company, anywhere. The less we use, the less drive there is to pull more oil from more places, fouling more landscapes and seascapes.
So boycott Exxon, yes. Then maybe think about how else you can reduce the demand that you - that all of us - make on the world's oil supplies, and therefore on the world's natural places.
Exxon
Nice article. I am always amazed that everyone forgets so easily what they did. Right now the economy is grabbing the headlines but soon it will be forgotten as well. Thanks for keeping the pressure on and helping us to remember how important our land is.
Oil spills are tragic events
Oil spills are tragic events that are devastating marine life throughout the world. I know The Wilderness Society primarily works on land issues, so its good to see them branching out to the sea. It also reminds me how intricately tied oceanic and terrestrial issues often are. To read more about the long-term effects of oil spills on wildlife and public health, impacts of offshore drilling, and oil issues in the Arctic, please check out my group Oceana's new report "Toxic Legacy", available at oceana.org.
Exxon
Great article, Christopher! This was a horrible event in our country's history. I watched it closely as my brother-in-law was an attorney in the firm that sued Exxon. They won the suit, but have never seen any of the money ;-(
Your style of writing is engaging and entertaining. Thank you for sharing your thoughts!
Oil spill should encourage us to look for alternatives
Thanks for your insightful comments. Even though Exxon has no presence in my home country, I will make sure I do not support the company now that I relocated to the States. The 20th year anniversary of the worst oil spill in American history should also encourage us to explore alternate sources of fuel and use public transportation whenever feasible. Sadly enough, oil spill or not, the environment continues to suffer the consequences of our high dependence on oil.
punishment v. prevention
I still choose any other station over Exxon. I wonder if an Exxon rep would encourage me to end my boycott with "why do you punish a whole company for the bad judgement of one tanker driver?" For the same reason courts and juries award huge amounts to wronged parties: a little bit to make the bad guy sorry, but to a larger extent to serve as a warning to others who then become inspired to make changes before they get caught being responsible for another tragedy. Money is a powerful coorporate motivator. Do I think my behavior hurts Exxon? Probably not. My choice to fill my tank elsewhere is a "drop in the bucket." But I'll continue to make my little stand because my drop in the bucket is my way of preventing another drop in the ocean.
Enjoyed your comments
Enjoyed your comments immensely. It is amazing to me to read this because I have done exactly the same and have never purchased one cent on Exxon gasoline. I even extracted promises from my husband and some of my friends to do the same. Even after all this time it is difficult to think about that atrocity and having been to Alaska three times myself, I know had I personally witnessed what happened there, it would have left a more lasting impression than what we saw on our television screens. Thank God I am able to remember the pristine beauty from my three visits and not the horrors of that atrocity.
As a child of the Pacific
As a child of the Pacific Northwest, I remember clearly the first time I learned comprehensively about the spill: in middle school, when National Geographic did a piece reflecting back on the spill some ten years previously. Those photos from the clean up hit home then, and still do (partially, perhaps, because my favorite stuffed animal as a little girl was a sea otter).
Although the actual long-term ecological affects have certainly been debated in some circles, Chris' comment on the spill being an issue of morality -- that is the key reaction. The gut-wrenching disbelief and complete outrage that a company, or a captain could be so careless or short-sided -- that is the feeling to remember, and harness into positive change.
Oil Spils
Disasters in nature are horrible and could easily be avoided if humans were more careful.
Great piece
Excellent piece. Though it was 20 years ago, the message still rings true today: Oil consumption comes with devastating side effects, and it's imperative that we need to reduce our dependence on it. Thanks for the reminder.
Exxon
The person above had it just right I personally avoid Exxon and absoutely do not buy from Citgo and I beleive our
Congress should embargo anything Belonging to Chavez or from his country.