Moments after I showed up for my first day on the job as a communications director at The Wilderness Society last year, my boss casually mentioned that I would be responsible for promoting the idea that wildfires aren’t always bad.
Images of flames scorching my hometown, Atlanta, raced through my head: We have a rather unique history with fire and are a bit sensitive about the subject.
“Um, what was that you said?,” I asked, looking down at all the paperwork I had just signed and wondering if I had an escape clause available.