$500K ads launch to save Arctic Wildlife Refuge

Nov 21, 2017

Between the Arctic Ocean and the jagged peaks of the Brooks Range lies the Arctic Refuge’s coastal plain, which is the biological heart of the refuge.

Wikimedia Commons
Digital Ads Target Lawmakers in 15 Key House Districts

The Wilderness Society Action Fund this week launched an advertising campaign targeting likely voters and influencers in 15 key U.S. House districts to call on lawmakers to vote “No” on Congress’ highly controversial tax bill that would open the Arctic National Wildlife Refuge to extensive private sector drilling for oil and other natural resources. 

The Arctic Refuge drilling provision is tucked into the Senate tax bill and the Trump Administration budget request. The six, 15- and 30-second spots will appear on social media sites like Facebook, Instagram and YouTube as TruView video. Audio versions will air on Pandora and Spotify.

The Wilderness Society Action Fund digital media campaign targets five U.S. House districts in New York state; three each in New Jersey and Pennsylvania; two in Florida; and one each in Minnesota and Washington state. The $500,000 ad campaign will run for several weeks, adding to $750,000 in ads funded by the League of Conservation Voters.

All of the Action Fund ads open with a panoramic aerial shot of the Arctic Refuge’s jagged, snow-capped peaks, then transition to images of the region’s signature wildlife, including polar bears, eagles, muskoxen and the Porcupine caribou herd that have long used the projected drilling acreages as calving grounds. Two ads feature compelling video of a polar bear loping across the tundra dragging a long line of debris from its hind leg — a cautionary signal that extensive commercial intrusion into this fragile terrain will further distress and quite possibly destroy the Arctic Refuge's already threatened herds, packs and flocks of wildlife.

In the 30-second ad — titled “Drilling Deal for Big Oil" — an off-camera voice declares, “The Arctic National Wildlife Refuge is one of the last truly wild places on Earth, but Congress is pushing a scheme that would pollute it beyond repair to create tax cuts for millionaires and billionaires. Tell [name of House district] Representative to oppose the tax scheme to drill the Arctic Refuge. Vote no on Congress’ tax scheme to drill the Arctic Refuge.”  The ad ends with the image and sound of two muskoxen butting heads.

Another ad challenges specific House district lawmakers, “Don’t go on thin ice. Vote no on Congress’ tax scheme to drill the Arctic Refuge.”

The ads come amid increased activity from like-minded partner groups. Last week the League of Conservation Voters launched a TV ad campaign and this week is launching digital ads aimed at four House members in New York and Pennsylvania -- including Reps. Elise Stefanik (R, NY-21), Patrick Meehan (R, PA-7), Ryan Costello (R, PA-6) and Brian Fitzpatrick (R, PA-8) -- asking them to oppose any tax bill that would turn the Arctic Refuge into an oil field.

“Protecting and preserving the Arctic National Wildlife Refuge has the overwhelming support of Americans across the political spectrum,” says Jamie Williams, President of The Wilderness Society Action Fund. “Voters in these key Congressional districts need to know just what is at stake if we lose this fight to save the Arctic Refuge from the ravages of oil development. By demanding that lawmakers in their districts vote "No" to opening this irreplaceable national treasure to drilling, these voters give voice to the need to protect the Refuge for future generations. We need action now.”

A sample 30-second ad is here: https://youtu.be/tGwwcpexkE8.  

The ads will run in the districts in the table below.

 



STATE & DISTRICT


FIRST NAME


LAST NAME


FL18


Brian


Mast


FL26


Carlos


Curbelo


MN03


Erik


Paulsen


NJ02


Frank


LoBiondo


NJ04


Christopher


Smith


NJ07


Leonard


Lance


NY01


Lee


Zeldin


NY11


Dan


Donovan


NY19


John


Faso


NY21


Elise


Stefanik


NY24


John


Katko


PA06


Ryan


Costello


PA07


Patrick


Meehan


PA08


Brian


Fitzpatrick


WA08


David G.


Reichert

 

The Wilderness Society Action Fund is sponsoring the advertisements discussed in this announcement. TWS Action Fund is an affiliate of The Wilderness Society. 

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