Entercom Launches Nationwide $1 Million PSA Campaign with The Wilderness Society

Jul 9, 2012
Dave Matthews, Betty White and Wendie Malick Urge Americans to Protect and Experience Wilderness

Entercom Communications Corp. (NYSE: ETM), this week, began a nationwide $1 million public service announcement (PSA) campaign on behalf of The Wilderness Society. The PSA campaign, part of The Wilderness Society’s Wild Days of Summer, features Dave Matthews, Betty White and Wendie Malick, and it will run across all 111 of Entercom’s stations in 23 markets across the country.

“The Wilderness Society is an outstanding organization that has played a vital, leading role in protecting our nation's public lands. We are very pleased to be connecting the listeners of our 111 stations across the country with this important organization that works on behalf of all Americans,” said Entercom President and CEO David Field.  “For the past several years, through our 1Thing environmental initiative, we have committed ourselves to becoming more energy efficient, reducing our carbon footprint, and promoting important environmental causes. Our long-standing partnership with The Wilderness Society is an important part of that commitment.”

“We are excited to partner with Entercom to raise awareness about our environment and encourage Americans to experience the beauty and wonder of our wilderness,” said Wilderness Society President Jamie Williams. “Thank you to Entercom and David Field for their continued support of The Wilderness Society. This PSA campaign is an integral part of our Wild Days of Summer.”

As part of this campaign, Entercom will produce and broadcast public affairs programming featuring Wilderness Society President Jamie Williams. Topics will be specific to Entercom markets, including the Sierra Nevada area, in Sacramento and San Francisco; the Colorado Plateau, in Denver; and the Great Smoky Mountains, in Greensboro, North Carolina, and Greenville, South Carolina.

You can listen to the PSAs at http://wilderness.org/article/celebrity-voices.

About Entercom Communications

Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 111 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.

Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also a radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, Oakland Athletics, and San Jose Sharks.

Entercom focuses on creating effective integrated marketing solutions for its customers that incorporate the company's audio, digital, and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support to local charitable organizations.

The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting.

About The Wilderness Society

The Wilderness Society is the leading public-lands conservation organization working to protect wilderness and inspire Americans to care for our wild places. Founded in 1935, and now with more than 500,000 members and supporters, TWS has led the effort to permanently protect 110 million acres of wilderness and to ensure sound management of our shared national lands. www.wilderness.org.


Jennifer Stephens
Communications Director, The Wilderness Society
Mobile: (206) 605-2411

Kevin Geary
Director of Strategic Communications, Entercom
Mobile: (610) 755-7057